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9 Best Practices to Get the Most Out of Your Image Ads

Metadata

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

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How to Make a Small Business Website

Optinmonster

Why not just put up a free page on social media? Social media algorithms and usage rules can change in an instant. Suddenly, you might have to buy ads or pay a membership fee to get in front of your audience. If you just put up a social media page, it may look like your business is just a hobby.

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Staying Aligned with Your Content Marketing Strategy

DivvyHQ

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. The types of content that would be ideal to support those channels. your editorial schedule).

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

); //. Marketing News & Expert Advice. Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing.

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Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce Marketing Cloud

And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. How did the market get this massive and what changes are in store as technology and customer expectations evolve? Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. How is ecommerce changing?