The Point

MARCH 13, 2013

An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience. billion by 2027.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

Televerde

AUGUST 28, 2018

They realized the cost-effectiveness and efficiency of an SDR function to focus on target account prospecting and to complement their ABM approach. Results: Pulse Secure generated $27.8 Why it works: Televerde SDRs have strong product knowledge and can expertly reach your target audience. InsideView. Stellar Materials .

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. My response - Content.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

PureB2B

FEBRUARY 9, 2022

Once your goals are clarified, the next thing you need is a clear and detailed road map, including your lead generation channels, key touchpoints/moments along your process flow, and finally the hand-off between marketing and sales. Lead Scoring. One of the most popular ways to utilize marketing automation is in lead generation.

Marketing Automation Services 55

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 55

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. Emotionally, people want to feel special.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

PureB2B

FEBRUARY 9, 2022

Once your goals are clarified, the next thing you need is a clear and detailed road map, including your lead generation channels, key touchpoints/moments along your process flow, and finally the hand-off between marketing and sales. Lead Scoring. One of the most popular ways to utilize marketing automation is in lead generation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 48

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Brand may not matter, but message does. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. That might work if you have the time, bandwidth and dedication to upload it, optimize it and make it work with your CRM. You’ll spend a lot of money and get a.csv file.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Hubspot

NOVEMBER 30, 2015

What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? If you have the resources and bandwidth you should be pursuing and enhancing both of them simultaneously.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Make Sure Your Strategy Includes Lead Generation.

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Zoominfo

DECEMBER 6, 2022

Outbound lead generation can be a thing of beauty or a nagging disappointment. How Automation Improves Sales Bandwidth Almost all of the elements of a sales sequence can and should be automated. If you’re a sales leader, it’s crucial to master the elements of outbound for your team.

Work Management 130

Work Management Touchpoints Peer-to-peer Zoominfo 130

The Point

FEBRUARY 16, 2017

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. Let’s say you have access to a new analyst report in which your solution is featured prominently.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

SEPTEMBER 20, 2016

However, I do think that we add more value in those engagements where we’re more of a strategic partner and involved across a range of demand generation activity. TA) There are so many different varieties of lead generation providers on the market. Are leads shared or re-sold? Where will content appear?

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Heinz Marketing

MARCH 11, 2019

We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility. Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. And I would just say my learning was that look.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

AUGUST 30, 2010

Our demand generation programs are a key factor driving that efficiency, directly responsible for 90% of our entire pipeline. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Lead Management. Telemarketing.

Marketo 48

Marketo Class CMO Enterprise Management 48

Sage Marketing

FEBRUARY 11, 2024

But the constant pressure to generate more and better leads is as present as ever. Lead generation has long been a challenge for companies, tracing back to the era of door-to-door salesmanship, and it’s not going anywhere anytime soon. Moreover, they must decide how they’re going to navigate that challenge.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Lead Scoring Lead Ranking 52

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Websites and emails have to work harder and be more strategic about who they're targeting. . Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Websites and emails have to work harder and be more strategic about who they’re targeting. Margaret Kelsey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

NetLine

AUGUST 1, 2018

Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. The in-demand audience insights point to the B2B marketer’s conviction to serve up long-form content to C-level executives.

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15