Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. Business purchasers use Linkedin as their social media platform of choice.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. This comprehensive journey will boost anyone’s social media game—from novice to expert.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Branch out to new social channels. Another popular way to reach prospective leads is to find them on social media.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. IBM employees are encouraged to become Twitter-holics.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. Business purchasers use Linkedin as their social media platform of choice.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SnapApp

NOVEMBER 1, 2016

When people think of paid media, they often think of discovery-based channels like Google and other search engines. Let’s look at a few different paid media options within this category. Search Engine PPC. Next, let’s look at paid media on the social side of things. Reddit Ads.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Adobe Experience Cloud Blog

MARCH 23, 2011

The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. "Twitter! Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Sprout Social

APRIL 6, 2021

The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. SEO and Organic Search Stats. Content Marketing Institute.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

WebMarketCentral

FEBRUARY 6, 2008

Twelve SEO Mistakes Most Bloggers Make by Search Engine Land If you're going to put out the regular effort to write a blog, obviously you want potential readers to be able to find it when searching. This podcast reveals what small and large companies—such as Sony and Wal-Mart—are discovering about their image online.

Emarketing 20

Emarketing Best Practices Business RSS 20

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. Optimize your profiles and engage with your audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

NOVEMBER 27, 2017

In the cold winter of 2016 we sensed an ominous change in the lives of search marketers. For a simple and elegant explanation to our question about SEO and search marketing priorities, we reached out to the leaders in the space. The story arc that unfolded told of major consumer trends reshaping the old world of search marketing.

SEO 54

SEO SERP Paid Search Agency Planning 54

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On social media & employee advocacy: 25. Social Media Today, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. Social Media Marketing GPS (91 pages). Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Content Standard

OCTOBER 2, 2020

”— Avinash Kaushik “Content is fire, social media is gasoline.” ”— Adam Audette “Content is the reason search began in the first place.” ” — Jake Sorofman “Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. See it here. This recession is no different.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. billion social media users , which is up 9% since last year.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Social Media is only getting bigger. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Invest in Your B2B Social Media Strategy There are currently 3.48

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Webbiquity

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 100

Social Media Tips Media Best Practices 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147