How to validate your B2B startup idea
Lenny's Newsletter
AUGUST 15, 2023
of the companies I spoke with went through at least one failed idea before discovering something that worked. Only about a third worked with design partners. This rate is a lot higher than in B2C , where it’s closer to 20%. It really helped refine that idea. Art by Natalie Harney. Forty percent (nearly half!)
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