Lenny's Newsletter
SEPTEMBER 5, 2023
Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. ” — Tomer London , co-founder and CPO of Gusto “We would build anything for anybody. But it worked.”
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?
Lenny's Newsletter
AUGUST 15, 2023
And then we got an email from an old Dropbox colleague who was like, ‘I hear you guys have become SOC 2 consultants. Chetan (our lead investor at Benchmark) gave us advice that selling authentication to large companies would take a long time, since they’d need a lot of features. Art by Natalie Harney.
Expert insights. Personalized for you.
112 
Let's personalize your content