We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Although I admit CPL and similar metrics are solid leading indicators of paid social success, they’re not close enough to the dotted line to be the primary proxies.
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