Marketing Insider Group
AUGUST 5, 2020
Since then, computers started to become a part of our daily lives, and thanks to modern tech, automation is now more common than ever – especially in the business world. There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Increases Brand Recall.
Marketing Graham
JUNE 1, 2022
The target list was then approached jointly by marketing and sales. The only difference between ABM and a target list is the tools now available (big data, marketing automation, etc). We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
OCTOBER 27, 2020
30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Does Facebook or LinkedIn drive a better CPO?
Webbiquity
JUNE 6, 2011
Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Senior consultant at London-based agency, @ParatusComms. Contributor to the Social Media Marketing Magazine – B2B Column. Consulted on social media and reputation management strategy with Dow, Hearst, IBM, Time/Life, & Barnes&Noble.
Expert insights. Personalized for you.
349 
Let's personalize your content