article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. The first one was an early employee of our last startup. Art by Natalie Harney. Let’s jump right into it.

article thumbnail

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer). It allows small businesses and startups to offer customers a better UX with personalized experiences and automated communication for lead nurturing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to validate your B2B startup idea

Lenny's Newsletter

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)

article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. SMM, Consultant and Speaker.

Twitter 100