We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
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SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. Does Facebook or LinkedIn drive a better CPO?
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