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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

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The Importance of Brand: An Inside Look at The 2020 B2B Marketing Trends Report

NetLine

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . By studying what the best B2B marketers are doing today. DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . Download the Report.

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B2B Marketing Moves During the COVID-19 Crisis

Conductor

Marketing teams, including Conductor’s team, face new challenges as once successful B2B marketing strategies have fallen flat as the situation has unfolded. For B2B brands, the experience is common: events have been cancelled, email campaigns don’t deliver as well, and media budgets have been slashed. . We’re All in This Together.

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3 Ways to Maximize Event ROI with Account-Based Marketing

Only B2B

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. How do you ensure your event shall be trending? If you’re like many B2B organisations, you’re investing a great deal of money into event sponsorships, event promotions, booths, speaking gigs, travel, and more.

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B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

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Lead Generation Programs That Work

Marketing Insider Group

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” Some of the top ones included: What is the best way to align your efforts with sales ? Augmented Reality For B2B Marketing in 2011?"

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

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