The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. The problem, though, is that marketers have to face the realities of the B2B Buying Cycle: You control less. Centralized responsibility for content strategy is becoming a requirement for highly effecitve b2b marketing. The Complete B2B Persona. MQL to SAL: 66%.

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The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

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The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License. United States License.

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The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

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The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

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The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

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The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. United States License.

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The Effective Marketer

APRIL 30, 2013

Planning Your Strategy. Determine and plan your approach. It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. Build your assets.

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The Effective Marketer

APRIL 30, 2013

Planning Your Strategy. Determine and plan your approach. It would have been better, however, if he also had introduced the reader to the SiriusDecisions demand waterfall model that is becoming prevalent in larger B2B organizations and a key component in any discussion about lead generation tactics. Build your assets.

Lead Generation 100

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The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there. How is it that your product or service will benefit me? What is that acronym you keep using? How do I get in touch with someone who can explain all of this? United States License.

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The Effective Marketer

MAY 9, 2011

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

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The Effective Marketer

JANUARY 11, 2010

Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site. [.] United States License. United States License.

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The Effective Marketer

OCTOBER 8, 2012

It’s not that difficult, but it requires some planning. Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium. A good example might be that presentation one of your executives delivered at the trade show.

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The Effective Marketer

MARCH 9, 2010

Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Nothing beats good copy. And the key is really the subject line, right? An unopened email doesn’t generate leads whether is plain text or nicely designed html.

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The Effective Marketer

JULY 28, 2015

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Your sales enablement and content marketing plans need adjustment.

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The Effective Marketer

FEBRUARY 3, 2011

Check them out, pick a couple and start planning! P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Also, the earlier you register usually the better deal you can get. Did I forget a conference? Let me know and I’ll update the list.

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The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. In Jaffe’s words “Keeping, cultivating, and nurturing existing customers and establishing unbreakable bonds with them&#. United States License. United States License.

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The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. I’d be happy to fix the infographics for benefit of everyone. This overstates market penetration. ?

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The Effective Marketer

JUNE 26, 2012

They specialize in B2B with clients in industrial niches from credit card mobile processing to machine knit fingerless gloves. It’s a tough problem to be sure, but that’s why execs get the big bucks. Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago.

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