Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 and Twitter. This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently.

Twitter 100

Twitter Facebook B2B Privacy 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Scoop.it

JANUARY 11, 2024

At this point in the Web 2.0 era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. By creating that pillar content for the blog and social media, they can use their knowledge to help potential customers with their issues and stay in the back of their minds.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Chris Koch

JUNE 16, 2009

Like many, I’m a late convert to Twitter. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Social media can produce the same effect. First, social media can reach a different target audience than email. Email is a proven and somewhat traditional technique for getting the word out.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

B2B Memes

NOVEMBER 20, 2011

The onset of Web 2.0 and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand. And the reaction of many is to rush into the technology.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. I recommend that B2B marketers set up a Facebook page and B2C marketers have a presence on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Dave Patzwald was actually not part of Twitter at the time.

Press 100

Press Social Media PR Media 100

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Marketers can think of these communications as a Web 2.0 Understanding Twitter. Twitter is still a mystery to many people.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. But, be careful as you use Twitter for B2B marketing. On Twitter, what increases credibility? Credibility.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100