The Lead Agency

OCTOBER 4, 2017

Given each of these concepts are inter-related we will briefly touch upon artificial intelligence and deep learning throughout the article. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world.

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Convince & Convert

AUGUST 25, 2011

Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. please put them in the comments.

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SnapApp

AUGUST 5, 2015

Their recent Love Your Curls contest builds on these messages, encouraging women to embrace rather than subdue their natural locks. Takeaway : Basecamp catered to the B2B project management crowd with the right kind of prizes. It shouldn’t be a surprise, then, that the most successful marketing teams harness the power of gamification.

Peer-to-peer 54

Peer-to-peer Brand Identity Branding Work Management 54

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff? We all know how much “lifting&# goes on in the Internet.

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Bluetext

APRIL 1, 2021

An experienced B2B PR agency brings an informed third party perspective to identify where market gaps and needs exist, and how your particular solution can fill that gap. So, when looking to drive media coverage, the biggest question SaaS providers need to answer is how do they differentiate themselves from their competition?

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Work Management Marketing Management PR Creativity 26

Convince & Convert

MAY 4, 2010

Chapter two of the book examines the role of IT in relation to an organization’s: Industry Size Stage (growth, maturity, decline) I’d also argue that the organization’s IT philosophy is critical in successfully rolling out new technologies. Some organizations merely want IT to play cop: guard against threats, lock down data, etc.

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Social Media Enterprise Management Media Webinar Metrics 117

WebMarketCentral

APRIL 15, 2008

Below, I have listed the five best social media sites for small businesses, as well as related tips for each one. StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. If you don't want the public to edit the pages on your Wetpaint site, as administrator you can lock each one.

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Small Business Marketing Social Media Wiki Wikipedia 20

Golden Spiral

DECEMBER 13, 2018

You might have missed some of these greatest hits or you might want to bookmark this post as a quick-reference guide to our top marketing advice for B2B tech firms. Number 8: The “Bump, Set, Spike” Approach to Great B2B Calls-to-Action that Convert. Number 7: Is It Time to Rebrand Your B2B Tech Company?

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B2B Thought Leadership PR Statistics Lock-In 48

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. Start with a Plan.

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Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use. Don’t overlook the importance of technology. Need convincing?

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Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Your first assignment is to help us settle on a title.

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Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

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Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

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Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

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Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

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Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. And that’s the problem. They're not comfortable with it; 2.

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