KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

AUGUST 18, 2020

108% more acceptance of Marketing Qualified Leads (MQLs). That’s enough for any B2B company to run with and give it their all. It’s the popular favorite in most B2B organizations. The amount of data that can go into your lead scoring model, therefore, is huge. the lead score. 34% more revenue from new customers.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

The Point

SEPTEMBER 30, 2013

Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Email Newsletters.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Only B2B

NOVEMBER 15, 2021

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. The attention is on number of leads rather than quality leads when it comes to lead generation. What Are The Various Sources Of Leads?

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Why B2B email marketing? Types of B2B email marketing. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Launch Marketing

AUGUST 31, 2022

Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As digital marketing channels become the primary focus for marketing efforts, email becomes a prominent focus for lead generation and lead nurturing.

Email Marketing 62

Email Marketing B2B Marketing Paid Search Agency Planning 62

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Hubspot

OCTOBER 4, 2016

That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide. And many of these folks just aren't ready to buy yet.

Lead Nurturing 77

Lead Nurturing Lead Scoring Lead Ranking Examples 77

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Don’t just look to speak to sales-ready leads. Step Back from the Process. Review the Data.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

Martech

JUNE 14, 2023

Welcome series for newsletters Newsletters have taken off in the last few years and it’s not hard to see why. Staying engaged with prospects who aren’t ready to buy yet Keeping prospects engaged isn’t just about lead nurturing — it’s about staying top of mind. They’re a powerful tool for engagement.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

markempa

JANUARY 28, 2008

It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point.

Lead Nurturing 120

Lead Nurturing Leads Lead Marketing Qualified Leads 120

BOP Design

JUNE 15, 2021

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. Read more: B2B content marketing activities you should be doing now. Prominent Blog/Resources.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

Webbiquity

MAY 4, 2020

It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Use Campaign Booster, which resends newsletters to subscribers who didn’t open the first one. Use their Content Editor, which utilizes a drag-and-drop system, to build your email newsletters.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? There was a time when lead nurturing was synonymous with simply staying in front of prospects.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

LeadSloth

APRIL 15, 2010

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? In B2B marketing, campaigns often run 3-12 months.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Why should B2B marketers focus on demand gen KPIs? Days in status Days in status refers to the amount of time a lead spends in each stage of the sales process.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.). That could be months, or even years down the road.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. Leads: Subscribers who are starting to heat up to your business are known as leads.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is B2B Email Marketing? It Offers Higher ROI.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. It lets you send emails based on the actions of your leads or even changes in their online behavior. A study showed that 50% of leads are qualified but not yet ready to buy.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. That’s where lead nurturing comes in. That means marketers want more people who download their content to become marketing qualified leads. But to what end? Send them more.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109