Directive Agency

JULY 7, 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. Want to Increase Leads For Your Business? What does this mean?

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space. Most of data comes from the marketing side.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

markempa

SEPTEMBER 30, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Optinmonster

DECEMBER 14, 2021

So, strike while they are on your site and collect that lead! The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. That makes the combination of on-page lead generation and email marketing software the best lead generation duo.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 His session talked about how the B2B market is rapidly changing and how this change is being led by the buyer. shannan0 : More than 50% of marketing teams can’t track sales stats. .

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  And why is it important to marketers?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MAY 25, 2018

Most midsize to large organizations average less than 5,000 marketing qualified leads (MQLs) per month. 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation.

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

SnapApp

MAY 22, 2018

Most midsize to large organizations average less than 5,000 marketing qualified leads (MQLs) per month. 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. Lack of resources (staff, funding, time) is the biggest obstacle for 61% of marketers working on B2B lead generation.

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

Inbox Insight

JANUARY 6, 2021

We surveyed a panel of B2B marketers to discover what their key priorities were for the next 12 months. An astonishing 91% of B2B marketers are leveraging content marketing to achieve their demand generation initiatives. Is the B2B content marketing strategy still relevant in today’s digital demand gen space?

Demand Generation 90

Demand Generation Webinar Metrics B2B Thought Leadership Marketing & Strategy 90

Valasys

APRIL 17, 2023

Some of the common daily tasks most of these automation tools perform are email marketing, behavioral targeting, segmenting, running predictive analysis, forecasting trends, prioritizing leads, and personalizing advertisements and call-to-actions. Ultimate Guide to B2B Marketing Automation Solutions. This isn’t just stat padding.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

markempa

APRIL 21, 2014

Take a look at Blue Pillar’s stats from the campaign: 100% of the targets received the package. MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Generation: Does your teleprospecting deliver value to prospects? 2013 Year in Review: Top 6 focus areas for B2B marketers this year [More from the blogs].

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 64% of B2B marketers outsource writing.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. B2B Blog Post Example: Ahrefs.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

NetLine

AUGUST 1, 2018

Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. The in-demand audience insights point to the B2B marketer’s conviction to serve up long-form content to C-level executives.

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40

Adobe Experience Cloud Blog

DECEMBER 27, 2012

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How do you optimize it for lead generation for B2B marketing? Does Facebook Work for B2B Lead Gen?

Marketo 48

Marketo B2B Marketing Planning B2B 48

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Valasys

APRIL 4, 2023

I will talk about 5 fantastic strategies that will help you capture the attention of those elusive leads and build lasting relationships with them. Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation? What are the Stats about it? And what are the benefits of Outbound Sales Strategies?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Single Grain

OCTOBER 16, 2019

Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. When you post good content regularly, these visitors will come back again and again because they see you as an expert in your industry or on particular topics, and this can lead to recurring sales without a ton of extra effort on your part.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73