SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

6sense

NOVEMBER 19, 2021

In the world of marketing, segmentation has some serious street cred. Archaeological evidence indicates Bronze Age traders segmented their buyers, too. . Segmentation is the O.G. Segmentation is the O.G. Modern revenue technology platforms offer segmentation capabilities that are mind-blowingly precise and effective.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Zoominfo

MAY 23, 2023

When these signals are sorted into distinct topics, with high amounts of activity interpreted as “spikes” in intent, sellers can make much more informed decisions about their target audience’s needs and interests. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

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Intent Data Intent Work Management Marketing Management 130

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? This is the most elemental concept of successful marketing.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Marketing Management Intent Signal 122

Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. To build and develop accurate personas for B2B marketing.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to spot buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

Marketing AI 107

Marketing AI Digital Transformation B2B Marketing Top of Funnel 107

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. In order to do this, it relies solely on the concept of intent data. Boosting SEO Search engine optimization (SEO) practices drive inbound traffic.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1. Are a large number of your leads repeatedly searching for products similar to yours?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

DECEMBER 11, 2023

Welcome to a journey that unveils the transformative force within B2B lead management – the omnipotent power of lead enrichment. In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work, and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

This is where B2B intent data comes into play. But how does intent data in B2B work , and with the help of the right B2B data solutions company , how can businesses leverage it to boost their ROI? Intent data is essential in B2B marketing , lead generation, B2B account-based marketing , and other sales strategies.

Intent Data 52

Intent Data Intent ROI B2B 52

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time. But what’s the next step?

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

FEBRUARY 11, 2024

This paints a detailed picture of their intent and concerns. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

JANUARY 19, 2022

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. ROI-Based B2B Marketing Strategies. How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Buyer Intent Intent Data Intent Work Management 118

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. In fact, just 17% is spent meeting with potential vendors.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62