Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

eTrigue

JANUARY 16, 2024

A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Teams can either upload existing ABM lists to the platform or build brand new ones based on intent keywords. Precision Targeting.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

SalesIntel

JUNE 28, 2022

By having more accurate data, our users have seen a 50% hike in their prospecting efficiency. . If you want your SDRs to excel and empower them to achieve more success, you need to invest in sales enablement tools and equip them with top-quality B2B data. Firmographic data. Technographic data . Get Started.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 3, 2022

AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

6sense

JANUARY 3, 2022

But with an account-based advertising approach and the right tools, your revenue team can generate the kind of engagement that can supercharge conversions. Anonymous buyer activity is taking place right now in a mysterious data-realm we call the Dark Funnel. Learn how in this blog post. Bonus Content: A Deep Dive Into the Dark Funnel.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59