Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

Marketing Attribution 94

Marketing Attribution Enterprise Management Work Management Marketing AI 94

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Contently

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products.

B2B Marketing 78

B2B Marketing B2B B2B Thought Leadership Marketing Attribution 78

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Advanced, multitouch attribution is a highly complex time- and resource-intensive, and analytically demanding exercise. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Contently

MAY 6, 2022

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products.

B2B Thought Leadership 197

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 197

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 107

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how important to you is your CRM? Marketing ops shouldn’t perform procurement. What do marketing attribution and predictive analytics tools do?

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109

Contently

MAY 15, 2022

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products.

B2B Thought Leadership 172

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 172

Zoominfo

DECEMBER 19, 2018

The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

KoMarketing Associates

AUGUST 12, 2014

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. Last-Click Attribution.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. In this webinar, you will get a first look at the features and functionality and learn how InsightSquared with Olono helps quickly bring visibility to your 2020 pipeline.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Heinz Marketing

NOVEMBER 30, 2018

I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. 8 ½ months and a few hundred social posts later, I might just have some B2B Instagram insights to share. A Guide to Instagram for B2B Businesses.

Marketing Attribution 97

Marketing Attribution Marketing & Strategy B2B B2B Sales 97

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. This can take a while, especially in the B2B setting. just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Heinz Marketing

AUGUST 25, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Attribution Considerations for B2B Lead Generation. The Biggest Barriers to Successful Marketing Attribution. The New Rules of B2B Sales.

Barriers 53

Barriers Storytelling Marketing Attribution B2B 53

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. How to Track Attribution Using Salesforce Reporting.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. Buyer Analytics. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Lead Ranking 62

Choozle

FEBRUARY 16, 2021

For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. For example, I can get feedback from our Sales team to understand what product features are most important to our prospects and what attracted them to CallTrackingMetrics. LS: Yes!

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

B2B Digital Marketer

JUNE 23, 2022

Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment.

Marketing Budget 52

Marketing Budget Marketing Budget Creation B2B Marketing B2B 52

PureB2B

JUNE 9, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Buyer Analytics.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. More B2B marketers are adopting account-based marketing than ever before. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. What it is.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

SWZD

OCTOBER 6, 2017

Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models. emedia, Sr Marketing Manager, 312-754-6352. Master the Marketing Attribution Puzzle for 2018. Learn and enjoy! Robert Drew.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Product overview.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers. The Modern B2B Shopper. As many as 50% of B2B search queries are conducted on smartphones. What about B2B Millennial Buyers?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

ClickZ

AUGUST 19, 2019

We spoke with Trevor Testwuide , Measured CEO and co-founder, to learn more about their company and the progress they’re making in the world of marketing attribution and measurement. He and Madan — and many on their team — have been in the cross-channel measurement and attribution space for nearly a decade.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

SWZD

OCTOBER 6, 2017

Marketing automation has reached 55% market saturation (from Emailmonday). Half of B2B marketers have at least tested multi-touch attribution models. emedia, Sr Marketing Manager, 312-754-6352. Master the Marketing Attribution Puzzle for 2018. Learn and enjoy! Robert Drew.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

accelerate agency

DECEMBER 7, 2021

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

This CMO is most likely found in multi-brand firms and those that offer B2B services. One major responsibility of today’s CMOs is to help guide corporate strategy from a marketing perspective. For example, they could suggest the best markets to compete in, consumers to target, or partners to align with.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

InsightSquared

FEBRUARY 10, 2020

As the B2B customer journey becomes increasingly complex, InsightSquared’s fast time-to-value, breath of suite and ease of use has positioned the company as the go-to partner for organizations that want to increase the value of their revenue operations. . BOSTON — Feb. Todd Abbott , President and Chief Operating Officer. “By

Marketing Attribution 31

Marketing Attribution Marketing Management Product Forecasting 31

accelerate agency

DECEMBER 7, 2021

This CMO is most likely found in multi-brand firms and those that offer B2B services. Those with a focus on commercialization work primarily on using marketing and communications methods to sell the products/services of their company. . Hit target goals and deliver high-performing project outcomes. Conversion.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Content4Demand

JANUARY 10, 2019

Marketing Performance Metrics 2.0: B2B Brands Focus on Pipeline Velocity, Activity Across Buying Stages and Campaigns. Progressive companies such as Iron Mountain and ServiceMax are succeeding by moving beyond baseline metrics to analyze pipeline velocity and track marketing performance across various stages and campaigns.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

SnapApp

JULY 30, 2019

But unfortunately, the stats show that across the board we’re not succeeding: According to Gartner, 77% of B2B marketers say that their last purchase was very complex or difficult. This kind of common activity-based lead scoring would have blown marketers of five years ago away, but our prospects are telling us that this isn’t working.

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

Content4Demand

DECEMBER 13, 2018

Survey: “Best in Class” Marketing Jargon “Disrupts” Real Message. In a recent survey of 1,000 B2B decision-makers, for example, a whopping 88 percent said that marketing clichés diminish a company’s credibility. And last but not least, dissect the core technologies in your current marketing tech stack.

Marketing AI 46

Marketing AI Marketing Attribution Content Buzz 46

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52