Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

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Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 19, 2010

The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

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Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

B2B Marketing 100

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Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

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Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

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Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

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Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. This all means the B2B sales cycle is often very lengthy.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Whatever Happened to Marketing Strategy?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing.

B2B Marketing 100

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The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. HS: Can games be a fit for B2B marketers?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Whatever Happened to Marketing Strategy?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? To introduce myself.

B2B Marketing 100

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Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. This is an area of opportunity for B2B companies and needs to be managed very carefully. Why the alluring title of “The Forbidden Dance”?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

AUGUST 24, 2010

imcchat – Moderated by @bethharte & @abarcelos, this chat focuses on integrated marketing communications and runs every Wednesday night at 8pm EST. Author: Brian Rice Related Posts: Integrate Social Media Into Your Marketing Mix The 4 Cs of Social Media Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Organization 100

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Marketing Insider Group

AUGUST 3, 2010

And so with the author’s permission I am summarizing it here for our B2B audience. In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Valasys

APRIL 22, 2020

Employing local hashtags is a hashtag marketing strategy that will help you win people from a specific geo-location. Read more on How to Incorporate Geofencing in B2B content strategy. Also, employing branded hashtags is like tagging your content to maintain its discoverability in the future, in case you need to do so.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Kaon

AUGUST 2, 2017

on YouTube or Facebook), or in a specially designed room with large screens all around. Marketing Applications. For a B2B application, applications can show how large industrial equipment can fit into a manufacturing assembly line, or how lab equipment can be placed effectively into an automated clinical diagnostics lab.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Webbiquity

JUNE 8, 2010

The jury is still out on Facebook’s effectiveness for the B2B market. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Share this on Facebook. Use a URL shortener like bit.ly to schedule tweets ahead of time. Post on Google Buzz.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Marketing Insider Group

NOVEMBER 2, 2010

It was Frank Sinatra singing “ White Christmas “ It’s a great time to be a marketer: Toys R’ Us sent their first toy catalogue this past weekend. Plus one shameless backlink to a story of my own on marketing planning. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Una nueva visión del sector desde un total compromiso con él Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply.

Social Media 100

Social Media Brand Identity Branding Media 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

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EveryoneSocial

NOVEMBER 20, 2018

Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. Here are a few reasons social media is valuable to your channel marketing strategy. 91% of B2B buyers are active on social media. ( Here are a few -even surprising- social media stats.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Marketing Insider Group

JULY 1, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Social Media 100

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Marketing Insider Group

NOVEMBER 30, 2010

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