Customer Experience Matrix

MARCH 16, 2016

Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%. The system then returns contact counts for Facebook, Twitter, and email. How many more? Of course, it can also assign each person to the correct persona for each client.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 17, 2015

This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Even in the small business sector, that count would make Vocus one of the largest marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

DECEMBER 1, 2014

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This is both impressive and important, especially where small businesses are concerned.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JUNE 2, 2015

B2B CDPs have favored analytical applications like lead scores and churn predictions. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. Everyone else wants to combine the database with a practical application.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. All of which brings us back to B2B marketing automation.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JULY 10, 2013

The system can also create Facebook landing pages and track visitors to them. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 21, 2014

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. They can also export lists for Facebook promotions or to other channels.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 3, 2013

In fact, Sugarman said most of the company’s clients are B2B not B2C marketers. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. This is a reasonable set of features for a small business system. -

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MARCH 3, 2017

Unify B2B data. The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). I spent quite a bit of time debating with myself how to classify CaliberMind.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 4, 2012

I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). B2B marketing automation is far from mature in terms of market penetration, but the mix of product features is pretty well set. This is based on nearly 200 questions to vendors, mostly about product features. On to mobile.

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 11, 2011

Clients who needed those features had to remain on the previous system (Engage B2B). It still doesn’t offer all the features of the oldl B2B product because Silverpop decided that some were not worth duplicating. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. The latest version, Engage 8.3,

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

MARCH 19, 2014

The only gaps shared by both systems are B2B clients and Web scanning for customer data, which is also mostly a B2B application. Of course, today''s real giants in compiling customer data are the companies like Google , Facebook , and Amazon.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. It has somewhere between 50 and 100 clients, mostly small to mid-size B2B marketers and some in higher education.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

JANUARY 31, 2014

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 17, 2013

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. The company has close to 50 deployments, nearly all at large B2B marketers including Dell, HP, Microsoft, ADP, and Staples. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

MAY 7, 2015

But those vendors focus on finding prospects for B2B sellers. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. If any of them offers a competitor identification service, I’m not aware of it.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

APRIL 20, 2011

It can currently post to Facebook, Twitter and Linked In. Argyle's tracking features are combined with a publishing interface that lets users set up accounts, create posts, and deliver them immediately or on schedule. It can also scan for social messages containing specified keywords and store these messages for future reference.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

JANUARY 27, 2018

Further muddying the waters, social and ecommerce companies (Facebook, Amazon, and eBay) topped NetBase’s list of most loved brands while Google ranked just 29th. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153