Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
The way B2B technology buyers conduct research make buying decisions is changing. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Nearly two-thirds of B2B tech buyers are now under age 40. The 63-page study provides a wealth of insights for B2B marketers and product managers.
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