Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. Organized by Demandbase. February 28-March 2, Scottsdale, B2B Marketing Exchange. April 6-7, all virtual, Marketing Profs B2B Forum. April 11-12, Chicago, B2B Online. EMEA B2B Summit in London, October 11-12.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Mostly B2B, featuring a keynote by thought leader Matt Heinz , and sponsored by ON24. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. April 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

NOVEMBER 4, 2019

The B2B marketing conference scene continues to flourish since I did my last roundup a year ago. February 24-26, Scottsdale, B2B Marketing Exchange. Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. April 20-22, Chicago, B2B Online. MarketingProfs B2B Forum.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Biznology

FEBRUARY 8, 2016

B2B publishing houses have long relied upon their subscriber lists for the generation. Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. You can also tap the resources of B2B “deep data” providers like Avention and HG Data. Demandbase, for example, offers a platform that enables this kind of personalization, as well as IP-address driven banner ads. What a luxury! Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? Like this post?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80