Vidyard

DECEMBER 8, 2014

For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. When complemented by the power of a marketing automation platform , videos might even be platinum. The good news: It’s a key capability of marketing automation.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

JULY 22, 2014

At Vidyard we really believe in video’s influence and so we’re excited to announce that on October 1st, we will host the first annual Ignite video marketing summit to explore the latest best practices in video and content marketing, and what the future holds for B2B digital marketers. Can I get a heck yeah?!

B2B Marketing 50

B2B Marketing Video Marketing B2B Thought Leadership B2B 50

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video for Demand Gen 8.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Benefits of Video Marketing 3. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

SEPTEMBER 9, 2013

Fairly recently I had the chance to sit down with Joe Gelata , Director of Lead Generation at Vidyard, and asked him to share his vast insight about how marketers can best take advantage of marketing automation systems. Moreover, if you have any questions I can pass on to Joe, share them here!

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 18, 2016

Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MAY 27, 2014

Here’s a snapshot of the 5 key takeaways that I walked away with as a marketer in attendance: 1. Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? Welcome to the adult table, marketers!! The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Kitchener, Ontario – Sept.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

AUGUST 2, 2016

And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

NOVEMBER 13, 2019

Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4. Video Marketing: The B2B Storyteller. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

NOVEMBER 18, 2015

In speaking with a number of B2B marketing, sales and communications professionals we’ve found that live streaming has become a popular solution for sharing experiences with audiences like customers and employees, live as they happen. But consumer live streaming solutions just aren’t suited to B2B businesses.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

NOVEMBER 13, 2019

Watch the Winners Announcement Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4. Contents 1. Video in Sales: The Attractor 5.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

JULY 1, 2015

But marketers quickly realized that the power of video is so much greater than originally thought: as high-quality internet became standard and consumers used mobile more and more, video became an effective way to engage people throughout their day, keeping brands easily accessible, entertaining, and top-of-mind. Cool, isn’t it?

Video Marketing 51

Video Marketing Top of Funnel Cost per Lead Purchase Intent 51

Vidyard

SEPTEMBER 24, 2014

Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). Marketing Automation Finally, marketing automation is the piece that really brings everything together.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They are quickly becoming a leader in video marketing as well.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 10, 2015

Do you always try to start with great writing in your content and demand programs? This is exactly why we see more and more marketing teams hiring former journalists and rhetoric majors as in-house writers and content marketers. Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

NOVEMBER 13, 2019

Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4. Video Marketing: The B2B Storyteller. Contents 1.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

AUGUST 24, 2016

But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. There’s a broad spectrum in the use of video in marketing. Take this 2-minute assessment to rate your video marketing maturity! We’d even bet on it. Technology.

Video Marketing 50

Video Marketing Lead Ranking B2B Thought Leadership Top of Funnel 50

Vidyard

APRIL 27, 2015

But as the Internet moves towards more video content, savvy marketers are raising their expectations when it comes to what they are getting out of their investment in video. Back to that new product video with a million views – how many of those viewers are actually in your target audience?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

FEBRUARY 23, 2016

Here are some great examples of how leading B2B companies have used personalized video, and the amazing results they’re seeing. Personalization makes a huge difference for getting noticed in a crowded market.”. Michael Ballard, Senior Manager for Digital Marketing at Lenovo. But don’t take our word for it.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

MARCH 15, 2021

And Marketing automation provider Act-On, found that personalizing its videos resulted in more recipients actually viewing the content. For inbound marketing, you can gate your video with a form that collects information that you can then use to personalize the video. ABM and Sales Running an ABM program?

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MAY 6, 2014

Leads Love Videos Because the play button has become an ingrained ritual in our everyday lives, it’s important that you start serving up the content that today’s empowered B2B customers prefer. Video has a Psychological Effect While we know there’s a demand for video, there’s always the question of why.

Video Marketing 51

Video Marketing Skype Top of Funnel Marketing Automation Services 51

Vidyard

DECEMBER 16, 2013

What’s more is that the rich video library the company has established, which includes over 280 customer testimonials and product demos, now acts as an on-demand source of information.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

NOVEMBER 11, 2016

With the launch of the Lenovo ThinkPad Yoga 12 Ultrabook, an all in one laptop and tablet, the brand hoped to broaden its exposure to a larger audience than they had currently been marketing to and re-engage dormant customers. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

JANUARY 14, 2014

Marketing and sales coming to a joint agreement on the definitions of leads and opportunities based on score thresholds is critical. The lead scores are calculated by your marketing automation system. The data you collect with a video marketing platform like Vidyard can be pumped directly into your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

JANUARY 18, 2018

Demand Metrics latest annual report explores how Marketers are using videos. It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. ” – Demand Metric Report: The State of Video Marketing in 2017.

Advertising Benchmark 80

Advertising Benchmark Press Trends Video Marketing 80

Vidyard

SEPTEMBER 8, 2014

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. To this I say: Think through the implications of everything marketing automation can touch.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Vidyard

AUGUST 3, 2016

It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. In the “P.S.” we said “P.S.,

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Vidyard

JUNE 4, 2014

The Ideal Mutant Marketing Team With so much focus on content marketing, digital assets, demand generation as a science, and visual storytelling, today’s best marketing teams are now built with a focus on a diverse range of talent. Experience with Marketing Automation, CRM, and campaign management is a must.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Vidyard

DECEMBER 4, 2020

Is it a B2B page aiming to capture contact info for a new lead? How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. For instance: Is it an eCommerce page selling a physical product?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

OCTOBER 16, 2013

Name your video with carefully chosen keywords in a clear phrase format.

Video Marketing 71

Video Marketing SEO Marketing Automation Services Tips 71