ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

NuSpark Consulting

JUNE 1, 2018

Your company is more than the products and services you sell. Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. Social media: It’s a misconception that this is purely for top-of-funnel usage.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Rev

NOVEMBER 27, 2018

How to Use the Funnel to Optimize B2B Lead Conversion. B2B is tremendously complicated and getting more complicated every day. Probably nothing in the B2B lexicon has created as much misunderstanding as the word “lead.” To marketing, these can be lists, people who subscribe, people who download, and people who register.

Lead Ranking 111

Lead Ranking Top of Funnel Sales Qualified Leads Lead Scoring 111

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. We constantly review keywords that prospects use on search engines to find our services. Paid Media. Plan search campaigns within the funnel.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Need more proof? Retargeting Costs. Major Vendors. Retargeter.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Need more proof? Retargeting Costs. Major Vendors. Retargeter.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Social Media with Email Marketing – is it the Super Combo?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Make a plan: Even before you start writing content and posting, you need to have a clear set of goals.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. A content creation studio is a dedicated third-party agency that develops and produces digital content for its clients. What services do content creation studios provide? For example, B2B trends in social media are constantly changing.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. For example, segment your products and services by application and/or industry. What’s on your list that’s not on here? I should know — I am an engineer too. Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Martech

NOVEMBER 15, 2021

Target customers. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Industrial Marketing Today

JULY 23, 2010

To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge. There is still a lot of debate about whether social media is truly useful in industrial marketing. And yes, it does cost money. Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. Read on for our framework on creating successful ABM strategies – from selecting targeted accounts all the way through optimization tactics.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Metadata

APRIL 11, 2023

TikTok, which rose to fame during the pandemic, launched its self-service ad platform in 2020. In that article— you can read it here —we talked about targeting, automation , experimentation, and optimization. Is Google, Facebook, or LinkedIn generating the best results for me?

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Probably the best reason I’ve read is by Linda Rigano, Executive Director of Strategic Services at ThomasNet. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60