Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Inbox Insight

APRIL 19, 2021

of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. What is interruption marketing? Interruption marketing is a traditional type of promotion.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. There are several reasons why B2B leads are harder to come by in recent years. The role of SDRs in the modern B2B world can be overwhelming. B2B Prospect Intelligence.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? What do these B2B tech buyer insights reveal for you?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Will you help?

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

TrustRadius Marketing

OCTOBER 3, 2022

Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. The Ultimate B2B Playbook.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

AUGUST 26, 2020

DealSignal Intent-based Inbound Lead Enrichment combines who, why, when, and where, and fully automates the process, so marketing can deliver truly actionable leads to sales and reps can then engage them with highly personalized, timely outreach. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Sword and the Script | B2B

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentically connecting with customers on the problems your product or service is solving.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Metadata

JANUARY 18, 2023

As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). Let me show you why. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Without further ado….

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? What are their most pressing pain points? Reading time: 4 minutes.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80