Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. According to IDG research , on average 17 individuals are involved in a buying decision.
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Onalytica B2B
OCTOBER 30, 2018
Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).
Valasys
AUGUST 29, 2019
This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting. The tool is first of its kind for SMB marketers which will allow them to identify their audience segments possessing intents to buy specific products or services at disposal.
Engagio
JULY 19, 2021
In simple terms, it involves reframing ABM and B2B go-to-market strategy through a distinct customer-experience lens. Unfortunately, too many B2B marketers start fishing too far down the ABM funnel too early — programmatically spending the money on trying to catch the MQLs and SQLs without putting in the work.
ClickZ
OCTOBER 22, 2020
A B2B marketing automation platform, Pardot provides one central location for businesses to manage and monitor all marketing and sales activities. SBD needed technology to help them engage with end users across the entire buying cycle. 4 Salesforce Pardot. What is it? Pardot is Salesforce’s entry into the ABM space.
6sense
NOVEMBER 9, 2021
According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. If you are a B2B marketing leader and would like to join this community, please let me know. An account-based orientation still works for SMB targets.
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