B2B Marketing Traction

article thumbnail

B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). In B2B marketing there no longer can be a hand-off of leads from marketing to sales.

article thumbnail

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” People buy from people they like.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

article thumbnail

B2B Marketers: Do Customers Have a Tattoo of Your Brand?

B2B Marketing Traction

What can B2B marketers learn from this retailer? According to Larissa Faw, millennials don’t want to buy in a boring environment. So how can we B2B marketers enchant buyers? We need to make buying fun, or at least interesting. So, my B2B colleagues, are you enchanting buyers? We need to tell our story.

article thumbnail

How to Engage Your B2B Prospects with Great Content

B2B Marketing Traction

Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). Develop your B2B buyer personas. The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert.

article thumbnail

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Most platforms have automatic statistics programs that monitor reach and engagement. Do you need help integrating social media with your existing marketing?

article thumbnail

Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid

B2B Marketing Traction

What is Inbound Marketing and why is it important to B2B marketers? Part 3 : Recognize prospects’ buying signals and have the right resources and additional information to close the buying process. Why is this important for B2B marketers? Instead of the sales cycle, Inbound Marketing recognizes the buy cycle.