B2B Marketers Going Beyond Buyer Personas, Working with Sales
B2B Marketing Traction
NOVEMBER 7, 2014
The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). In B2B marketing there no longer can be a hand-off of leads from marketing to sales.
Let's personalize your content