KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. These are critical for visibility in the ocean of online content.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Here are six ways to make sure your B2B CRO strategy is on the right track. Guest post by Eleanor Hecks.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In mid-2020, The Branded Content Project engaged Borrell Associates Inc.

Spending 68

Spending Research Content Marketing Planning 68

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Source: B2B Reviews Why we care. Nearly 25% are reducing staff as a result of this.

Allocation 120

Allocation Marketing Report B2B Marketing B2B 120

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. This is the truth in B2B today. We all know this. It starts at the top.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. . Today we explain the five most important B2B marketing metrics. All too often, marketing teams spend too much time worrying about the number of leads they generate, and not enough on the quality of the leads.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. The most valuable assets?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

DemandBase 93

DemandBase Marketing Attribution Account Based Marketing B2B 93

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. Which brings us to… 2.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Sword and the Script | B2B

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. If marketing costs are classified as capital expenditures and not operating expenditures, they move from the income statement to the balance sheet. 100 per email?

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. How content marketing leads to meaningful ROI.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Why should B2B marketers focus on demand gen KPIs? Demand generation refers to any way of creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. billion in 2016 to $16.4 billion in 2022.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying. The data was pulled in June. in that quarter.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Key differences.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100