Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Marketing Insider Group

JUNE 25, 2014

I have always thought that if life is too short, then our business lives (our careers) are even shorter. And while you never want to hurt anyone’s feelings, or make yourself look stupid, you should always be as candid as possible and share an opinion that might help someone or your business, to move forward. It takes courage.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Content4Demand

DECEMBER 29, 2019

Your content is a key representation of your brand; its knowledge, expertise, opinions, and the value it can bring to the audience. “How can I practice self care?”. For instance, one person may prefer to take a full-day hike, while another person may prioritize a weekly face mask and bubble bath. Less clutter and mess mean less stress, right?

Planning 40

Planning Peer-to-peer Content Marketing Business 40

PureB2B

AUGUST 19, 2018

Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Accelerating sales and closing deals faster means keeping the process short and your leads engaged and moving. Automating some processes in the pipeline helps in lead scoring and ensures that leads are attended to promptly.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

PureB2B

AUGUST 19, 2018

Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Accelerating sales and closing deals faster means keeping the process short and your leads engaged and moving. Automating some processes in the pipeline helps in lead scoring and ensures that leads are attended to promptly.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

LEADership

APRIL 28, 2015

We have been talking about how the B2B buyer is changing—constantly full of surprises, increasingly unpredictable and incredibly savvy. Needless to say, these changes have brought a whole new dimension to the already complex B2B sales cycle. —Higher Quality will Create a Bigger Impact. So why ask that question? Click To Tweet.

Work Management 40

Work Management Marketing Management Vendors Social Media 40

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Adobe Experience Cloud Blog

JANUARY 5, 2016

Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. Your brand benefits from these reviews because it provides social proof to prospective customers evaluating you during their buying process.

Marketing Management 48

Marketing Management Word of Mouth B2B Thought Leadership Marketing Automation Services 48

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

LEADership

AUGUST 7, 2013

Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. Start with a social media audit.

Social Media 40

Social Media Work Management Media B2B Thought Leadership 40

Heinz Marketing

OCTOBER 25, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! Listen in now, read below or watch the video

Work Management 112

Work Management Enterprise Management Marketing Management A/B testing 112

Metadata

AUGUST 3, 2021

So we’re teaming up with some of the best B2B marketers we know. As we say internally, it’s “opinions vs. reality.”. And equally importantly, this approach aligned with our POV, which is that we value data over opinions. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Branding Brand Identity 98

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hinge Marketing

APRIL 6, 2017

You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. The third binds the first two together and drives the process forward. Informed by research and validated by years of experience and analytics , this is a process that works.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Inbox Insight

FEBRUARY 2, 2021

What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of B2B marketers as a goal priority for their content marketing, according to our recent survey. Reading time: 4 minutes.

Thought Leadership 75

Thought Leadership B2B Thought Leadership Top of Funnel Peer-to-peer 75

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Pam Didner

APRIL 2, 2021

Social media platforms have given everyone a chance to voice their opinions and connect with others. What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Produce: Create and Design.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

EveryoneSocial

MAY 15, 2018

Thought leadership can be one of the most valuable and effective ways to build a loyal following on social media. But thought leadership isn’t solely about disseminating original content. And that’s why it’s so important for thought leaders to share quality content from others in addition to company content.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Peer-to-peer 69

Hubspot

DECEMBER 8, 2020

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics. Less competition.

Paid Content 98

Paid Content Peer-to-peer Paid Search Agency Top of Funnel 98

Single Grain

JUNE 24, 2019

We trust our peers – even if we don’t know them (i.e. About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” It’s all about generating hype and conversation around something that you’re doing.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

FEBRUARY 5, 2020

And, within our content strategy, we have two sub-strategies — one that is all about getting found through search (our "SEO strategy"), and another that aims to change minds through opinionated content that spreads through word-of-mouth and social engagement (our "POV strategy"). Start-ups tend to lead the way when it comes to sharing.

Enterprise Management 99

Enterprise Management Hubspot Lead Ranking Sales Management 99

Inbox Insight

MAY 7, 2019

This article is part of our marketing mini-series on B2B Marketing Segmentation , designed to help marketing professionals advance their targeting techniques to drive performance. In The B2B Decision Making Unit (DMU); The Real Faces of Persuasion we explored the potential that lies within different stakeholders of the DMU.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

SmartBug Media

NOVEMBER 18, 2022

It’s important to understand the terms used to describe inbound marketing so you can communicate effectively with your peers, partners, and clients. B2B (Business to Business) These are businesses that sell products or services to other businesses. What Is Inbound Marketing? The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. But we all know it's not. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Walker Sands

APRIL 8, 2019

Over the past few weeks we’ve explored B2B marketers’ plans and goals for content in 2019 as part of the launch of our inaugural Future of B2B Content report. It’s clear B2B marketers have emerging content capabilities on their radars and content’s evolution is changing how B2B organizations build relationships with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Content Marketing 40