Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Every great B2B company started out as an entrepreneur’s dream. This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Digital marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . All QSR apps allow diners to order ahead and skip the line. SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Ads and Attribution.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 21, 2016

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Good luck with that.”

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. In order to truly maximize the full potential of ABM, it needs to be unified with your omnichannel marketing strategy. So, what exactly is ABM?

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. It’s a tall order, and you want the very best. Marketing automation customer communities, such as Marketo Community.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. You could fill in the blanks here with all kinds of media—including killer video content. The solution is nurturing, buy how do you do that? Opportunistic Video.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured.

Social Media 48

Social Media Media Leads Lead 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2015

In order to answer this question, let’s first make sure we’re on the same page by defining each method: Inbound Marketing. This means grabbing people’s attention through social media, compelling content , thought-provoking webinars, and strategic search engine optimization, all which serve to drive them to your website and brand as a whole.

B2B Thought Leadership 48

B2B Thought Leadership Video Marketing Thought Leadership Inbound Marketing 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Take a quick peek on any social network and you will see that April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. The New 80/20 Rule. Have you tried any of these strategies?

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? I shrugged my shoulders and thought, “When in Rome….”. You then use a sifter to get rid of the big rocks in order to get down to just sand. If your a B2B marketer, evaluate how many opportunities were created.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. In order to truly maximize the full potential of ABM, it needs to be unified with your omnichannel marketing strategy. So, what exactly is ABM?

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Alignment needs to happen across the board and if your B2B brand is targeting named accounts but hasn’t yet implemented an ABM strategy—your competition is getting a head start on your customers. But what do marketers and salespeople need to do in order to ensure ABM success ? How Does Alignment Work?

Account Based Marketing 134

Account Based Marketing ABM Planning Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. In order to harness the true power of Twitter, you need to have the right people listening to your messages. Author: Jamie Lewis Did you know that there are over 300 million active Twitter users?

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 11, 2014

In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Social marketing was also popular – 48% of our survey takers said they used social media “very often” in their marketing programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Adobe Experience Cloud Blog

DECEMBER 30, 2014

To help you, I’ve compiled a list of dos and don’ts for brand marketers looking to celebrate holidays on social media. As a laptop vendor, I could come up with a months’ worth of graduation and back to school social media posts, but I probably couldn’t find a relevant way to celebrate National Pickle Day. Do: Be Relevant.

B2B Thought Leadership 48

B2B Thought Leadership Social Media Thought Leadership Education 48

Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. The prize of choice in 2011 is the iPad2.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Pre-requisite Work. High-Level Marketing Tasks. No, indeed!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

In order to effectively leverage this principle, marketers need to ensure that they offer their buyers something of real value. Buyers will see the original price and anchor it in order to evaluate how good the sale price is. Digital Marketing b2b Consumer' Reciprocity.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Cross-Selling Television marketing 48

Adobe Experience Cloud Blog

JANUARY 27, 2010

However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? Make valuable content freely available on your site and over social media. Use social media to build a rock-solid reputation that builds credibility and trust with prospects.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. ” Tim Hughes – Co-Founder of Digital Leadership Associates. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

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Planning Marketing Budget Creation Work Management Marketing Management 100