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A Guide to Attribution Reports with Marketo

SmartBug Media

From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand.

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7 Marketo Report Types and When to Use Each

SmartBug Media

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. With these core stages in mind, along with complete flexibility of the model, customers are easily able to jump from one stage to another without imposing a logical order on their behavior.

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Your Complete Marketo Migration Checklist

SmartBug Media

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

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Understanding Marketo Program Types

SmartBug Media

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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How to Set Up a Zoom Webinar Event Program in Marketo

SmartBug Media

In order to understand how the pandemic has impacted marketers , LinkedIn teamed up with Central Vision to conduct a survey. While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. Integrate Zoom Webinar with Marketo.

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Everything You Need to Know About the Lead Lifecycle Report in Marketo

SmartBug Media

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). In order to build out your RCM, I recommend the following steps: Mapping out the stages.