Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing. We are in an era of next-generation B2B marketing convergence.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 114

Lead Gen Paid Content Social Media Sales Qualified Leads 114

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. (see below). The Thought Leadership approach according to ExoB2B. The public.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 290

B2B Marketing B2B Thought Leadership B2B Thought Leadership 290

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Read on to get a straight-forward prospecting approach that focuses on authenticity, personalization, and efficiency. TOUCH 1 – Build Valuable Connections on LinkedIn. Therefore, it’s critical to personalize your connection request.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Martech

MARCH 14, 2024

Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance). Navigating a lengthy automated customer service line without problem resolution can be incredibly frustrating, leaving you feeling neglected by the business. Delivering a high-quality product or service is the minimum.

Marketing AI 113

Marketing AI Work Management Marketing Management B2B Thought Leadership 113

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Circle Studio

JUNE 20, 2019

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. One of the best ways to establish these professional connections is through LinkedIn. LinkedIn is great for search engine visibility.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Linkedin B2B Thought Leadership 124

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Here are some to consider. It later follows up. Outsource your top of funnel.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 99

Linkedin Generation Marketing Budget Leads 99

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Heinz Marketing

FEBRUARY 13, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everybody to another episode of Sales Pipeline Radio.

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 102

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. Building a personal brand is essential for every business professional.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. In short, today’s buyers have plenty to worry about.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Start by figuring out what makes your business unique and which of your products or services are most popular. Become a Thought Leader.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52