The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Good luck in your email marketing selection process! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? Are my audiences really interested in my thoughts? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

LEADership

OCTOBER 8, 2013

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Remember these Key Steps in Your B2B Content Marketing. Read 7 Easy Wins for Successful B2B Social Media.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  When it comes to leads, quality or quantity?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Big but concise lead-in. Big lead-in helps keep users reading. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. Twitter, Facebook, Linkedin, etc.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Jay’s Thought of the Week. Here’s my thought of the week. It was about lead generation. Listen Now. Find us on iTunes: [link].

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. Jay’s Thought of the Week. Here’s my thought of the week. It was about lead generation. Listen Now. Find us on iTunes: [link].

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 18, 2010

Its really simple: more traffic equals more leads, and more leads equals more sales. Generate More Leads - for Cheaper! In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging. How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Marketing Insider Group

OCTOBER 2, 2020

In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in. We thanked our authors on twitter. And it turns out, all you have to do is ask.

Ad Building 330

Ad Building RSS Lead Ranking B2B Thought Leadership 330

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JANUARY 4, 2011

Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Listen Now. Find us on iTunes: [link]. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Listen Now. Find us on iTunes: [link]. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Digital B2B Marketing

FEBRUARY 27, 2013

Situation: Your B2B company is not seen as a thought leader in your industry. You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Normally I am opposed to the idea of thought leadership and campaign being used together.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 2, 2012

The RSS feed is: [link]. Jay’s Thought of the Week. We are going to start off the show, as we customarily will, with my thought of the week. Jay: To me, the whole joy of Twitter, the whole reason for Twitter’s existence, was that it wasn’t Facebook. Listen Now. Find us on iTunes too!

Social Media 117

Social Media Media Paid Search Agency Work Management 117

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? - The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple. Responsive.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100