KoMarketing Associates
JUNE 26, 2018
While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?
Envy
MAY 2, 2019
Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
JULY 14, 2011
Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.
KoMarketing Associates
AUGUST 28, 2018
Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.
Adobe Experience Cloud Blog
AUGUST 27, 2008
B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.
Biznology
MAY 29, 2013
Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Lead generation.
Tony Zambito
OCTOBER 27, 2010
Image via Wikipedia. Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities.
Expert insights. Personalized for you.
195 
Let's personalize your content