Chris Koch

DECEMBER 2, 2011

Non-targets could win Hitachi consumer products and went to a separate database. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

NuSpark Consulting

JUNE 13, 2014

There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation. Recruit evangelists.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Ledger Bennett

DECEMBER 1, 2019

Problems with traditional B2B marketing structures. No matter the strength of the leadership and quality of the strategy, no organisation is able to maintain the change of pace technology has set. Organisations change ‘logarithmically’, meaning slowly, because it takes time to alter people’s thoughts and behaviours.

Planning 52

Planning Resources Work Management Resource Management 52

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Digital B2B Marketing

MARCH 27, 2012

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Eloqua has an active voice on the entire spectrum of content marketing. Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Be an Expert.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So every week on Sales Pipeline Radio, we are featuring some of the best and brightest minds in sales and marketing in B2B. You’re going to learn a lot. He ran marketing at Pardot.

Top of Funnel 109

Top of Funnel Account Based Marketing Communities Cross-Selling 109

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. The Symposium offers a unique learning environment by bringing together the academic thought leadership of MIT with the in-the-trenches experience of leading, global CIOs and industry experts.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

LeanData

APRIL 29, 2015

B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and company leadership measure progress at an account level, marketing should do so as well. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and company leadership measure progress at an account level, marketing should do so as well. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

B2B enterprise companies are more focused than ever on selling and marketing from a strategic account level. Sales and company leadership measure progress at an account level, marketing should do so as well. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua.

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

thePoint

MAY 25, 2018

If you are from the outside or perhaps have been in marketing internally but new to the company or industry (in either case, let’s call you an Outsider ), then you then may have higher scores in areas related to marketing operation but lower scores concerning industry, particular market, and the company/products. High-Level Marketing Tasks.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. On one end of the spectrum is the seller’s perspective, rooted in product / service details. Our clients our proud of their products and services – and rightly so.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. I was looking for some real-life good looking HTML emails I could use as a reference.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. So it is the idea of recognizing and building on the ideas of others.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. All thoughts are welcome! Want to get to know us better?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

DECEMBER 7, 2011

Our presentation was titled “How Much Do You Open the Kimono: Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?” In this scenario, the business does not focus upon online thought leadership , concentrating efforts on other approaches. Closed Kimono. Give Me Your Number.

Top of Funnel 137

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 137

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

KoMarketing Associates

JUNE 26, 2014

But it’s pretty cool that industry thought leaders like Shari Thurow and Sullivan were already beating a drum well heard in today’s search environment. Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. Manny: When we got the series A when we got enough cash for us to actually even entertain the thought. Gil: I just thought I’d put a small anecdote of how I know you. We have Manny Medina, the CEO of Outreach. A 100% from customers.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Marketing Insider Group

JULY 28, 2011

Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. He is also the author the Chief Marketing Technologist blog where Scott demonstrates his leadership in this area. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. But I think that as a product guy, I believe that a product definitely delivers the longterm.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. But I think that as a product guy, I believe that a product definitely delivers the longterm.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. We’re a customer data platform, started the company in 2013, launched the first product in 2014. It’s about product experience management. But I think that as a product guy, I believe that a product definitely delivers the longterm.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Scott Mersy , VP Marketing and Products, Genius.com. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100