Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Distribution : YouTube, social networks, video ad networks. Think : Educate & Inform. For this purpose, use short videos distributed as widely as possible.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 2. Blog – This plays a key role in lead nurturing and educating prospects. Increase brand awareness?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. #2: We got you.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Digital Marketing b2b Consumer' The first thing you need to ask yourself is why you are creating a video campaign.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers. A number of B2B website design strategies translate well to the professional services.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. Put customers center-stage.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

For B2B marketers, where do they work and what are their responsibilities? Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? What are their goals and how can your products or services help them achieve their goals? The key is to be consistent.

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2016

Even the YouTube video has garnered over 11 million views after only one day. Does your campaign entertain, educate, or inspire? So no matter what you are marketing, whether it’s cell phones, soda, toothpaste, or even B2B software, it’s important to keep these three tips in mind when engaging with your audience.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Paid Search Agency Marketo 48

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Create content that educates.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

Vidyard

JANUARY 6, 2022

YouTube Statistics 3.7 Recommended Video Type(s): Thought Leadership and How-To 3.6 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What is the Ideal YouTube Video Length 1.5 Thought Leadership Video Length 4. Educational Webinars 3.3 Social Media Video Statistics 3.1 Keynotes) 3.4

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

DECEMBER 17, 2015

As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. How to find sources to interview: You’ve probably heard of great platforms such as BuzzSumo or BuzzStream, where you can search for influencers within your industry, but have you ever thought about using HARO?

Social Media 48

Social Media Tactics Banners Media 48

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. In our case we use Marketo. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Jay: Great.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Vidyard

FEBRUARY 2, 2021

YouTube Statistics 3.7 Recommended Video Type(s): Thought Leadership and How-To 3.6 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 What is the Ideal YouTube Video Length 1.5 Thought Leadership Video Length 4. Educational Webinars 3.3 Social Media Video Statistics 3.1 Keynotes) 3.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Build Your YouTube Presence with Automatic Closed Captioning 1. Build Your YouTube Presence with Automatic Closed Captioning 1. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. Billed as a magazine “for B2B marketers, by B2B marketers – with a little help from rock stars, psychologists, social media gurus, and more,” the 80-page issue included the best content from the LinkedIn Marketing Solutions blog.

Linkedin 70

Linkedin Search Marketing B2B Thought Leadership Class 70

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. All of these qualities are part of your visual content marketing strategy.

Marketo 48

Marketo Content B2B Thought Leadership Paid Search Agency 48

TrustRadius Marketing

NOVEMBER 2, 2022

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Adobe Marketo Engage. LEARN MORE. SAP SuccessFactors. LEARN MORE. LEARN MORE. What is Celonis?

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Adobe Marketo Engage. LEARN MORE. SAP SuccessFactors. LEARN MORE. LEARN MORE. What is Celonis?

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Adobe Marketo Engage. LEARN MORE. SAP SuccessFactors. Core HR and Payroll. Talent Management. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52