Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Create thought leadership content. 3. Twitter 101. Add a human touch. 4. Facebook 101.

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MLT Creative

JUNE 30, 2011

A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing.

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Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

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Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

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WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g.,

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Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

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Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

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Webbiquity

JULY 12, 2010

If absolutely necessary, this leadership can be outsourced, but only as part of a close long-term relationship. There is a risk of over-doing things, particularly on Twitter , but as long as your focus is on adding value rather than self-promotion, few followers are likely to complain. Who else will be involved? Share this on Bebo.

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Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by Dave Fleet.

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Digital B2B Marketing

MARCH 21, 2011

Beyond a great headline, he has great advice for marketers to ensure content and thought leadership is tightly connected to sales. When marketing looks to establish a company as a category thought leader, marketing and product must align around the same overall category vision. Photo caption updated, thanks Robert !

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Buzz Marketing for Technology

MAY 26, 2010

But then the question quickly becomes how do you build thought leaders? In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. And I tend to agree. Tweet This!

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Digital B2B Marketing

MARCH 31, 2011

In B2B, where thought leadership is nearly every marketers goal, it is even more critical. But B2B marketers are responding slowly. This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. For a mid-sized B2B marketer, a $3 million dollar budget swing is sizable. This Matters.

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Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

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Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso? Tweet This!

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Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. Are you ready to market your marketing and begin changing perception and behavior?

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B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

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Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

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Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

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Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

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B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. What’s Up, Blog?

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B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. July 1, 2010 to July 31, 2010. Featured Sources.

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Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Digital B2B Marketing

MARCH 7, 2011

Claim Thought Leadership Although marketers have flooded the cloud category with content, thought leadership remains an open opportunity. One third of respondents didn’t name a single thought leader in the space, and nearly a third named small firms that did not receive more than a couple handfuls of mentions.

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Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers. get the numbers b.

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