Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

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Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. What is a B2B Marketing Plan? Study of competitors strategies and positioning.

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Planning Marketing Budget Creation Paid Content Marketing Plans 52

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. is clearly differentiating themselves from competitors and booking more meetings with key prospects. It’s impacting literally every stage of our customer lifecycle in a positive way.” —the sales development team at Punch!

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Video Marketing Sales Cycle Work Management Marketing Proposals 117

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Targeting and Personalization b2b'

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

He thought big from the very beginning, building a corporation that literally would transform the global supply chain. And, it has to be different than the competition (be unique and differentiated…if you build essentially the same mouse trap, no one will buy it). It really is how we use “Marketo for Marketo.”

B2B Thought Leadership 48

B2B Thought Leadership Ad Building Tips Thought Leadership 48

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation. What Are Lead Magnets?

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Orange Owl Blog

JANUARY 1, 2025

SaaS Marketing Top Reasons Why You Need a B2B SaaS Marketing Agency Vivek Goel January 1, 2025 Share : Table of Contents Introduction In todays hyper-competitive and rapidly evolving business environment, the B2B SaaS (Software as a Service) industry stands at the forefront of innovation.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Paid Social Agency 52

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand. Because content marketing is such a big part of Marketo’s own marketing strategy, I tend to forget that some marketers are still struggling to demonstrate content’s importance.

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. For example, if you want to position ?yourself Social Media b2b Consumer' scan the news and find content.

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Social Media Media B2B Thought Leadership RSS 48

Hinge Marketing

JANUARY 21, 2015

Color should be a thoughtful element of your CTA’s design, making sure not to blend in with your website’s overall color palette. This allows users to learn more about these topics and positions KISSmetrics as an expert on these topics. Example: Marketo has an effective pop-up with a compelling blog subscribe offer.

Lead Generation 48

Lead Generation Marketing Websites Generation Trends 48

SnapApp

FEBRUARY 18, 2016

Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. In a saturated market, trust is the primary differentiator between you and your competitors. Even B2B buyers make decisions based on emotions rather than logic. Your Subscribers Don’t Trust You. Understand buyer motivation.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

Adobe Experience Cloud Blog

JULY 23, 2015

As I look back at my own journey as a content marketer, I’m happy with the impact of many of my B2B content marketing initiatives. Patience, persistence, and a positive outlook yield results. The thing about objectives is that they are always specific to your context —whether you are an individual or a business. That’s my view.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. The insight you have on your target accounts will be a differential factor between you and your competitors.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

AUGUST 22, 2013

With flexible work becoming the norm, many positions are leaning towards an independent contractor-like model, allowing the use of whatever tools and resources employees prefer–provided they complete tasks on time and to expected standards. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Enterprise Management 48

Enterprise Management Work Management Marketing Automation Services Marketing Management 48

SnapApp

FEBRUARY 17, 2016

Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. In a saturated market, trust is the primary differentiator between you and your competitors. Marketo does this well with their Subscription Center – offering multiple “channels” for users to pick and choose what they receive and when. .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 20, 2015

It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. That is what we mean here at Marketo when we describe this as a “Marketing First” world. They see the value tradeoff to be very positive for them. Do you both share the same values?

CMO 48

CMO Skype Paid Search Agency Advertising Agencies 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. is clearly differentiating themselves from competitors and booking more meetings with key prospects. It’s impacting literally every stage of our customer lifecycle in a positive way.” the sales development team at Punch!

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Video Marketing Sales Cycle Work Management Marketing Proposals 65

Adobe Experience Cloud Blog

JANUARY 13, 2015

Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. Engagement Marketing b2b Consumer'

Planning 48

Planning Paid Search Agency Advertising Agencies Transparency 48

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. is clearly differentiating themselves from competitors and booking more meetings with key prospects. Honorable Mention: Bizible (a Marketo company), TimeTrade. It’s impacting literally every stage of our customer lifecycle in a positive way.”.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Lusha

JULY 21, 2024

In the ever-evolving landscape of B2B marketing, the marketing funnel remains a cornerstone for success. But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? What is a B2B Marketing Funnel?

Top of Funnel 52

Top of Funnel Paid Content Ideal Customer Profiles Marketing Funnels 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” They provide huge amounts of value to your audience, all while positioning you as an authority.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

OCTOBER 15, 2020

Manny: When we got the series A when we got enough cash for us to actually even entertain the thought. They were having a lot of success for consumer reviews, let’s bring that to B2B software, and let’s make it possible to create a category much more quickly. In a nutshell, differentiate. A 100% from customers.

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Eloqua Work Management Marketing Management Differentiation 59

SalesIntel

OCTOBER 17, 2024

Women are shaping the future of B2B SaaS, driving innovation, and fostering growth with empathy and expertise. That’s why we’ve updated our Top 100 Female B2B SaaS Pipeline Pioneers list for 2024 —crowdsourced from over 100 B2B leaders in our space. At SalesIntel, we believe their impact deserves recognition year-round.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Vidyard

FEBRUARY 2, 2021

Recommended Video Type(s): Thought Leadership and How-To 3.6 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Thought Leadership Video Length 4. Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B 1.1.1 TikTok for B2B: A Ground Floor Moment 1.4 Homepage Videos 3.1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Advertise open positions across 25,000+ Job Sites with JobTarget. With features and integrations incorporated into your workflows, the company is on a mission to deliver more leads for sales and marketing, with more closed deals, more efficiency for operations, and more control for leadership. Adobe Marketo Engage. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Lusha

JUNE 11, 2024

Blogs: Regularly updated blog posts can attract readers, establish thought leadership , and improve SEO. This approach fosters trust and positions your company as a valuable partner rather than just another vendor. However, it requires careful planning and execution to ensure a positive return on investment (ROI).

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Paid Content Sales Management Work Management Webinar Metrics 52