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B2B Video Marketing Done Right

KoMarketing Associates

Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Marketo: What is Marketo? Informative.

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How to Read the Complex Digital Landscape to Better Track Your Audience Journey

Adobe Experience Cloud Blog

Example 4: A sample B2B audience journey map. For example, while product proposal review may not be a standard stage within your process, it may be helpful to track pre-and-post proposal interactions to see if the additional communication or brand differentiation would help speed up or enhance the proposal process.

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Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). For example, based on the Marketo customer database, most company websites attract tens of thousands of visitors per month. Targeting and Personalization b2b'

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Scaling every stage of your ABM Program with Insight

Business Brainz

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. The insight you have on your target accounts will be a differential factor between you and your competitors.

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How to Integrate Social Media and Blogging from The Art of Social Media

Adobe Experience Cloud Blog

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. For example, if you want to position ?yourself Social Media b2b Consumer' scan the news and find content.

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Field Report: What’s Hot in Content Marketing

Adobe Experience Cloud Blog

But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand. Because content marketing is such a big part of Marketo’s own marketing strategy, I tend to forget that some marketers are still struggling to demonstrate content’s importance.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Video has emerged as a powerful tool for modern B2B sales teams. is clearly differentiating themselves from competitors and booking more meetings with key prospects. It’s impacting literally every stage of our customer lifecycle in a positive way.” —the sales development team at Punch!