B2B Thought Leadership Copyright Marketing Mix Social Media 
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?
Marketing Insider Group
MAY 18, 2010
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).
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Marketing Insider Group
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0
Marketing Insider Group
DECEMBER 9, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?
Marketing Insider Group
OCTOBER 28, 2010
If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.
Marketing Insider Group
JUNE 2, 2010
Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.
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