Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Brian Solis , a thought leader on social media and author of Engage! .    Brian Solis , a thought leader on social media and author of Engage! , Value : The buyer experiences value-based solutions and justification that enables a buying decision.

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Marketing Insider Group

MARCH 25, 2013

But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ———-.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Those lower down on the corporate ladder are more willing to “spend” their information because they realize that it has less value than those higher up, whose buying power gives them more information riches combined with less willingness to spend it (kind of like rich people in the real economy).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Those lower down on the corporate ladder are more willing to “spend” their information because they realize that it has less value than those higher up, whose buying power gives them more information riches combined with less willingness to spend it (kind of like rich people in the real economy).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Adobe Experience Cloud Blog

JANUARY 21, 2015

That’s not to say that with resources, time, and a systematic program of link building and buying a third-party website couldn’t be devalued over time. After all, if that were the case, sites such as Wikipedia, which are scraped, cloned and linked to by an awful lot of low-quality, unrelated sites, would not rank well.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Heinz Marketing

NOVEMBER 20, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We, every week, are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. Scott Salkin: Absolutely. Thanks for having me. I’m excited to be here.

Top of Funnel 50

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 50

LEADership

MAY 5, 2014

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Big Data CAN be a big deal for B2B marketers , but you have to share data across the organization.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

KoMarketing Associates

OCTOBER 28, 2013

My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. For marketers, the thought of having scores and scores of data about our customers seems fantastic. Educate company leadership on the value of social. Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Biznology

JULY 25, 2013

Photo credit: Wikipedia. In the B2B marketing world, content is used primarily to 1. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Here’s a 3-step process for conducting a B2B content audit.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Convince & Convert

MAY 31, 2012

Jay’s Thought of the Week. B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Eric : Yes.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Webbiquity

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So the focus is really on a new kind of leadership. And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So the focus is really on a new kind of leadership. And who does which piece?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 16, 2016

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Directive Agency

NOVEMBER 8, 2018

Thought Leadership – Why. For B2B, some of your best opportunities to rank exist around the benefits your product or service provides instead of your features. By doing keyword research, you can identify the information your audience craves when making a buying decision and then become the best answer to their questions.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. Yes, there’s some deep thought that goes into deciding whether you’ll need to “lug” an item 3,000 miles home and then spend the next 3 months trying to extract yourself from someone’s email database).

B2B Thought Leadership 48

B2B Thought Leadership Wikipedia Thought Leadership Conference 48

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * A great example of a website that produces amazing evergreen content is Wikipedia. You should record all reporting, sales, marketing and leadership processes and as you hire an executive team, they should create processes for their teams. Final Thoughts.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. 0160; Brian Solis , a thought leader on social media and author of Engage! 0160; Brian Solis , a thought leader on social media and author of Engage!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. Improve sales assets.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85