KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

LEADership

JULY 8, 2014

When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. But are we as a breed of B2B marketers becoming slaves to these factors? In my opinion, that certainly seems to be the case. Frequent changes in Google’s algorithms.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy! Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. Joe Pulizzi.

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

TrustRadius Marketing

OCTOBER 1, 2018

Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. Joe Pulizzi.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

TrustRadius Marketing

OCTOBER 1, 2018

Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Marketing.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. They trust you and value your opinion before you pitch a damn thing.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Televerde

SEPTEMBER 20, 2017

It’s through this deep evaluation of how a business works that Michael and his team help their clients help their customers. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.

B2B Thought Leadership 58

B2B Thought Leadership Differentiation CMO B2B Sales 58

ANNUITAS

MARCH 26, 2013

To be content marketing, it has to help drive the business in some way. Q: How was content marketing evolved in the last few years in your opinion? If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

LEADership

SEPTEMBER 23, 2014

I’m passionate about life, I have strong opinions and I always like to get below the surface to know more. Although I have always aimed to and done things differently, I hadn’t really thought about why. In addition to a renewed zest for life and learning, I have also gained refreshing, new perspectives on business and marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Demand Generation Agencies Sample 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

LEADership

JUNE 25, 2013

It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule. In addition, the B2B sales cycle itself is complex. 25% are not interested at all.

B2B Marketing 40

B2B Marketing Top of Funnel Tips Demand Generation Agencies 40

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. This episode is called “GDPR WTF and What Now?”

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. technology.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Business moves fast.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Heinz Marketing

MARCH 20, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google or search on Audible!

Demand Generation 56

Demand Generation B2B Thought Leadership Demand Generation Agencies B2B Sales 56

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SWZD

JULY 31, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? It turns out, when you are an enterprise analytics and business intelligence software company, you use your own product! About MicroStrategy.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Ranking Demand 48

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. Let’s start with some demand creation basics. What is demand creation? Demand creation is the process of creating or fostering demand for a product or service.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Adobe Experience Cloud Blog

MAY 20, 2011

by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Our firm has been doing research and advising the various lines of business for almost a decade.

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. The Hubspot sales blog is one of the best in the business. 5. Seth Godin.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Digital Marketer

MARCH 4, 2021

This sharp growth in the social audio app is mainly attributed to the appearance of well-known figures in business such as Elon Musk and Mark Zuckerberg. If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. B2B DM gang. million downloads to 8.1

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. The Hubspot sales blog is one of the best in the business. 5. Seth Godin.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Walker Sands

APRIL 8, 2019

Over the past few weeks we’ve explored B2B marketers’ plans and goals for content in 2019 as part of the launch of our inaugural Future of B2B Content report. It’s clear B2B marketers have emerging content capabilities on their radars and content’s evolution is changing how B2B organizations build relationships with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Content Marketing 40

Engagio

APRIL 29, 2018

These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM). ABM is not a fad , it’s a fundamentally better way of doing business for high-value B2B sales and marketing. I get it — ABM done right is hard, and marketers are busy. I think we’ve hit peak hype with ABM.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. Jeanniey graduated with a masters in teaching in Pittsburgh, PA.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

SWZD

AUGUST 1, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? It turns out, when you are an enterprise analytics and business intelligence software company, you use your own product! About MicroStrategy.

Lead Ranking 48

Lead Ranking Demand Generation Agencies Marketing Qualified Leads Enterprise Management 48