Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Promoting the post: This step isn’t mandatory, but it sure helps a lot. 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Since we actively practice what we preach here at the Ideas @ Work blog, I thought I’d share a few examples of guest posts we’ve had here as well as some we’ve contributed to other blogs. But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. I’d like to share three ways that manufacturers can start using social media today to improve their brand visibility and win more business. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The runners-up also have their unique approaches to standing out and building an audience.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The Video Selling Engager: Imagine Business Development. So here’s the thing.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 18, 2024

There are two many types of sales leads: Business-to-business (B2B) leads are businesses that have the potential to become customers for B2B products or services — such as software, manufactured goods, or raw materials. Without leads, you can’t sell anything, so they are vital to your sales process.

Paid Content 59

Paid Content Sales Leads Sales Qualified Leads Top of Funnel 59

Hubspot

FEBRUARY 21, 2018

LinkedIn Sales Blog. Topline Leadership Blog. As a busy sales professional intent on meeting your objectives, you might wonder if you can afford to consistently read sales blogs. Best for: B2B sales reps, managers, and executives. Best for: B2B sales reps. LinkedIn Sales Blog. Your SalesMBA Blog.

Sales Management 101

Sales Management Top of Funnel Work Management B2B Thought Leadership 101

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” ” I’ve always thought the answer was obvious. But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Start by developing a B2B Marketing Plan.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. Rita’s LinkedIn: [link]. B2B DM gang.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B. Net Promoter Score (NPS) Customers and their opinions are the real deal.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Referral Rock

OCTOBER 30, 2019

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. Given that they are experienced in writing different styles of content, for B2B and B2C, they are capable of delivering a well researched and written blog post. Freelancers can come handy at these times.”.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience. Last but not least, don’t forget to distribute and promote your blog articles as well. Blog Regularly.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28