KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social Network Analysis.

Social Media 120

Social Media Budget Programs Media B2B 120

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. His recommended tactics?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Add your blog to Alltop.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. This puts huge importance on being a thought leader.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Rules B2B 48

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

JANUARY 13, 2020

Too often, and especially in B2B marketing, we give the job of building the relationship that turns marketing leads into sales prospects to the sales development rep (SDR). It’s wound into our lives in a way that social media still isn’t, which our survey shows isn’t checked by most people until they get to work.

Email Marketing 174

Email Marketing B2B Thought Leadership Urgency Marketing Thought Leadership 174

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What would I do if I were starting a blog from scratch? hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. In this blog, we’ll cover Madalyn Skylar’s advice on building a vibrant community on Twitter from a recent #marketochat. Does it differ for B2B vs. B2C?

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof. Many social media channels allow you to capture registration and lead information directly on their sites. Landing pages. Happy landings!

Landing Pages 134

Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. How did you fix it?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. Good stuff, right?

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

AUGUST 14, 2017

This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers. Facebook Watch & Social Media. ” Lisa Marcyes , Senior Social Media Marketing Manager. .” We’d love to hear your thoughts and opinions in the comments below.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

DECEMBER 19, 2018

You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Value is not only one of the 9 keys to B2B sales success , but also at the center of the sales competency wheel. It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Treat this blog as the syllabus for your next marketing course. Treat this blog as the syllabus for your next marketing course. In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall. Digital marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 23, 2019

I don’t have to tell you that email marketing is an incredibly powerful B2B tool. More than half of B2B marketers consider email the most effective channel for generating revenue. While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

Marketo 48

Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

NOVEMBER 25, 2014

Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?

Social Media 48

Social Media Media B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. I’d love to hear your thoughts in the comments below.

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. In this blog, I’ll cover the tools that I use as well as best practices for content curation. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Say you’re an agency offering social media, content marketing, and PPC services. Tell me about your experiences in the comments.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. Competition is stiff, but savvy B2B businesses can stand out from the crowd by following this advice: Move Pipeline Up in the Year.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Watching the massive impact social media has had on the marketing landscape over the last 5 years has been incredible.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48