Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? Leaders are looking beyond engagement numbers and qualified leads. As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 256

Cost per Lead ROMI CPL Churn Rate 256

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company? Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . Acquiring buy-in from executive leadership and the C-suite . Source: 2019 CMO Survey, Deloitte. Typically, CMOs use ROI and pipeline metrics to quantify marketing performance for the CEO and CFO.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. They expect marketing to generate leads, expand brand awareness, and increase revenue. The world is chaotic. And, CEOs are unhappy.

Paid Content 284

Paid Content Ad Frequency Paid Search Agency Marketing Budget 284

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. You can find the other blogs in the series here. How is the face of B2B marketing changing? And so that leads us to the big question: How do we treat the 95%? That’s the sound of a successful sale.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. Think a little bit more about it: if you follow these influencers’ lead, you’re one step closer to joining them on the list. Image Source. Brian Dean.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Marketing Insider Group

MAY 11, 2020

It leads to quantifiable business value. What makes content marketing different than other types of marketing is in the ROI and business value it delivers over time. Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership.

Paid Content 161

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 161

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

JUNE 16, 2017

So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries. This form appears below every post on Propecta’s blog.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is ranked No.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sage Marketing

OCTOBER 27, 2020

I’m really talking about how to capture an audience’s attention and rise above the digital noise (yes, especially B2B audience) and then actually hold it for more than five seconds. Sure, another webinar is great, but how are you going to get butts in those seats to convert into leads when there’s such a crowded digital landscape?

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Conversica

JUNE 12, 2020

The four big responsibilities for a CMO right now include rescuing pipeline , navigating change , preserving their brand , and protecting revenue. But it’s especially appropriate for B2B as target audiences are facing their own challenges such as working with reduced staff or budgets. Create Customer-Centric Marketing Messages.

Ideal Customer Profiles 52

Ideal Customer Profiles Webinar Metrics Marketing Strategy Marketing & Strategy 52

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back to your website. Ads have no quantifiable value unless they deliver leads or sales you can measure. Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? ” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Or maybe it was your CMO. One blog post here. Stuck in a rut: What's wrong with many B2B content marketing strategies right now?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Heinz Marketing

JUNE 7, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I mean, you think about the marketing qualified lead.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Conversica

JUNE 12, 2020

The four big responsibilities for a CMO right now include rescuing pipeline , navigating change , preserving their brand , and protecting revenue. But it’s especially appropriate for B2B as target audiences are facing their own challenges such as working with reduced staff or budgets. Create Customer-Centric Marketing Messages.

Ideal Customer Profiles 40

Ideal Customer Profiles Webinar Metrics Marketing Strategy Marketing & Strategy 40

Engagio

JANUARY 20, 2024

As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape. Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

LEADership

FEBRUARY 10, 2015

7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. No one really thought they were good days back then.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Contently

SEPTEMBER 10, 2020

Less than four years ago, he was leading the account management team at LiveIntent. It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. I agree with that so much.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Buyers made a rational, logical choice if they were convinced your product was the best and it offered value for money.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

xiQ

APRIL 3, 2018

As B2B marketing continues to evolve marketers are continually challenged to identify and attract the right types of buyers and influencers and keep them engaged along the customer journey. As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast?

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Content Standard

MARCH 21, 2022

trillion to $3 trillion in new value.” It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. How Will We Measure Success?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48