KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. We also started mapping the content to the buyer journey.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: The B2B Millennial Buyer Survey Report. Why Case Studies? Use Case Studies to Seal the Deal.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

nDash

SEPTEMBER 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. What Is Thought Leadership?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

B2B Digital Marketer

NOVEMBER 9, 2023

Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Aberdeen

MAY 19, 2023

In the world of business leadership, understanding the power of customer experience (CX) strategies is like having a secret weapon for success. By understanding buyers, these leaders can better connect with them and ultimate drive better business results.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not lead prospects to the next step once the top-of-funnel campaigns gets buyers excited about the ideas that the company holds so dear.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Analyzing user intent means typing those keywords into Google and studying the organic search results. Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Content4Demand

JUNE 4, 2019

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. What exactly is thought leadership? Thought leadership content has more of an influence on your content marketing success — and sales — than you might think. What Thought Leadership Is. Product selfies.”

Thought Leadership 69

Thought Leadership B2B Thought Leadership Marketing Management Lead Scoring 69

Adobe Experience Cloud Blog

JULY 6, 2017

Start providing them with case studies, third-party reports that compare your company to competitors, price charts, etc. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term. A good engagement platform will let you score leads to keep track of where they are in their buyer journeys.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Content4Demand

APRIL 27, 2021

While the global disruption caused by the pandemic has significantly shifted the B2B buyer’s journey, it turns out that B2B marketers have learned strategies to help make them more successful than ever. More than three-quarters (77%) said they spend more time researching, and more of that time is spent online.

B2B Marketing 65

B2B Marketing Marketing Strategy Marketing & Strategy B2B 65

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Demand gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Adobe Experience Cloud Blog

JULY 12, 2018

According to MarketingSherpa, 61% of B2B marketers send all of their leads to sales even though only 27% are actually qualified. Not only this, sales reps ignore 50% of the marketing leads according to a study by the TAS Group. SQLs, on the other hand, are further along in their buyer journey and are sales-ready.

Sales Qualified Leads 99

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads 99

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. Closing deals in B2B was never easy – and is getting more complex each day. What is Insight?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

SWZD

MAY 14, 2019

– wipes a bead of sweat from brow – there was a keynote, breakout session, case study, or sponsored dinner for literally everyone. . The predominance of ABM initiatives and the planned increase in those initiatives demonstrates the growing importance of ABM as a strategy in B2B marketing.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

OCTOBER 25, 2016

A Marketo Case Study. This comprehensive integration helps digital advertisers optimize their Facebook ad spend in their familiar Facebook ad manager environment, leveraging Marketo’s downstream buyer journey data, such as conversion, to a sales opportunity or paying customer. A Revel Systems Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

The Lead Agency

JULY 29, 2019

The ‘ High Growth Study: Technology Services Addition ’ outlined the most common struggles for businesses in the IT sector today. Develop Thought Leadership Client education is critically important in the IT services industry, where products and services are complex.

Paid Search Agency 48

Paid Search Agency Top of Funnel Advertising Agencies B2B Thought Leadership 48

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. FIR B2B #20: Indium’s Awesome Engineers. Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

thePoint

SEPTEMBER 10, 2019

Engaging content can take many forms and certainly has a specific purpose in a buyer’s journey (more on that below). Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. INTEREST STAGE.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? It is important to note that the journey is not always linear and the buyer may move to and fro between two stages.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Adobe Experience Cloud Blog

MAY 10, 2013

Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves? Marketers must become great at being found by buyers in their early research phase (the phases we call discover and explore). Discover and Explore. Need more details?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Why does it matter?

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Launch Marketing

JANUARY 18, 2018

Here are 5 best practices that will help you improve your B2B lead conversion efforts. Identify specific buyer personas: While segmentation is not a new concept in marketing, building buyer personas is too often ignored by B2B marketers because of its complexity. Strengthen sales and marketing alignment.

Sales Qualified Leads 61

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Conversion 61

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Televerde

JANUARY 10, 2020

Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. We keep coming back to the study of LinkedIn as a viable lead mechanism; however, we’re jaded after going through two messy mishaps. Director of Marketing at B2B firm, Seattle, WA. Stumped by a sales or marketing situation?

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Marketing AI 52

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Buyer demographic and behavioral data was difficult to find. The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Re-purpose executive and sales presentations into blog posts and slideshares and videos.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Golden Spiral

APRIL 16, 2019

You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? They were calling leadership out of me. Then he would speak life into that situation, even though I thought I failed the team, or I missed that one shot, or I missed that pass. Why do we hesitate?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48