ATAK Interactive

AUGUST 20, 2019

A new CMO had been hired and he wasn’t really sure what to do with me yet. The CMO, we’ll call him Brad, thought that if I built the brand for the company a little bit deeper, maybe I would take ownership over what the company was doing. The Why, How, and What of how we conduct business. Good question. Visual Identity.

Brand Identity 60

Brand Identity Branding B2B Thought Leadership Thought Leadership 60

LEADership

JUNE 26, 2014

In our continuing CMO Spotlight series, I am happy to feature SAP CMO, Jonathan Becher. “It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Removing organizational barriers to cooperation is an excellent first step towards cooperation and collaboration.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Every business has one thing in common: The desire to achieve higher revenue and faster growth. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Markempa

JUNE 5, 2019

That’s why I interviewed Heidi Melin ( @heidimelin ), CMO at Workfront on how to get sales and marketing operating as one team. I’m a career CMO. I’ve been in marketing for my entire career, having started really on the advertising side, but mostly focused on fast-growing software businesses.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Thus, it could be the case that BI vendors are simply trying to align their message with Forrester thought leadership.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 88

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Adobe Experience Cloud Blog

MAY 10, 2016

Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. The way to do it? Get out of your comfort zone. But the energy did not stop there.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. However, marketers shouldn’t be afraid to make the case to future-proof their business, even in difficult times. Bite the bullet and have a single point of truth in your business.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content4Demand

APRIL 18, 2019

B2B Buyers Want More Data and Research in Vendor Content. About three-quarters (73%) of B2B buyers say they have less time to devote to reading and research, according to our findings in the 2019 Content Preferences Survey Report. You can do that with thought leadership content that supports a strong SEO strategy.

Top of Funnel 69

Top of Funnel B2B Thought Leadership Marketing Management Gartner 69

Directive Agency

JUNE 23, 2017

Becoming a B2B thought leader is incredibly difficult. The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow. Of course, the toughest part of thought leadership isn’t the creation of guest content.

B2B Thought Leadership 74

B2B Thought Leadership Thought Leadership Outreach Custom Publishing 74

Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

But as Marketo CMO Sanjay Dholakia outlined in his keynote, our role as marketers today is to support our customers as they navigate their own unique (read: unpredictable) journey. The audience were certainly inspired by the thought, which really captures another overall theme from the presentation: confidence.

Practices 48

Practices B2B Thought Leadership Thought Leadership Marketo 48

Online Marketing Institute

MARCH 30, 2011

Curation establishes thought leadership : 79 percent of content curators listed thought leadership as the primary objective. So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Full Circle Insights

SEPTEMBER 30, 2020

Will we resume normal business activities in the coming year, crowding back into offices and attending large, in-person business events? But as months went by, businesses improved their ability to engage customers virtually. Building a Solid Case for Attribution to the CMO. State of B2B Full-Funnel Measurement.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Golden Spiral

NOVEMBER 20, 2020

She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies. The Top Research Organizations for Your B2B Product Strategy. A clear, bold assertion is the cornerstone of leadership. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62