B2B Marketing B2B Sales CPO Organization 
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Radically Transparent is a podcast geared towards the modern-day B2B marketer.
Lenny's Newsletter
SEPTEMBER 12, 2023
If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. Art by Natalie Harney. No such guide exists. Nor will one ever exist.
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Drew Neisser
JUNE 10, 2022
Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. How to use the innovative Sales Velocity formula.
Lenny's Newsletter
SEPTEMBER 5, 2023
In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. Art by Natalie Harney. Let’s jump right into it. That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” Our pitch resonated very easily.
Engagio
MAY 23, 2023
In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. So ABM was a no-brainer to get high and wide inside these organizations.”
Mereo
DECEMBER 21, 2023
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.
Mereo
MAY 4, 2023
Pricing a B2B solution is complex. The leading B2B organizations do not leave pricing up to chance. In part one of this four-part series, let’s look at the leaders who should be driving pricing power forward in the organization and what key roles they play. People are quick to debate pricing models and numbers.
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