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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Advertising/Sales.

B to B 40
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Are you part of the QR code craze in B2B marketing?

MLT Creative

A mobile-optimized landing page with an offer? That’s not a problem, add a short URL they can type into their mobile browser and reach the same destination. Don’t send them to your non-mobile home page. Keep it mobile, quick, simple and direct for the best results. Are you giving a discount?

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Do QR codes have a role in B2B marketing?

MLT Creative

A recent post on Mobile Commerce Daily said QR scanning in North America increased 1,200 percent in the last six months. We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action. I don’t doubt it.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Twitter updates Terms of Service leaving them open to advertising . Google Releases Behavioral Advertising .

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What’s the next big idea in B2B?

MLT Creative

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. If you don’t follow them, maybe the best idea I can give you is to start now.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. I think that ultimately it’s for the best because it forces companies of all sizes to be less overtly promotional. I make ball bearings. I can’t do social media.”

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And, um, I’m finding a lot of success in that area where, you know, I get to promote the CPA and the CPA gets to promote me and you create a cohesive, digital story. I know this person. What’s that one.