ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

OCTOBER 22, 2013

Customers continue to tune out promotional marketing in traditional channels. Marketers have been slow to respond , creating a gap between customer behaviors and the marketing mix. Content marketing and social media that seeks to meet customer needs is now more important than ever!

Advertisements 100

Advertisements Advertising B to B Content 100

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. What new digital developments are you seeing as part of the business event marketing mix?

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

The ROI Guy

SEPTEMBER 3, 2010

The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling. According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.” 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Hubspot

NOVEMBER 16, 2012

It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

MARCH 18, 2021

I mean, you know, me back 20 years, I remember, you know, building websites before Google. Dr Pelé Raymond (21:13): You mean you were around before there was only Google, there were other search engines like Yahoo, Jim Rembach (21:19): Yes. But I would say that there is wisdom in having a marketing mix.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue. More and more marketing is at the table for big corporate decisions.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100