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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.

B to B 120
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B2B Marketing Predictions For 2011

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue. More and more marketing is at the table for big corporate decisions.